Business program / About the exhibition / Exhibition MITEX / Exhibition MITEX

2023

7 November

11:00 - 11:30

The official opening of the exhibition MITEX

11:00 - 17:30

MITEX. DIY / Workshops

11:30 - 13:00

Plenary session Potential and prospects for the tool industry development in the new economic environment.

Session Moderator:

Evgeny Liskin, Managing Partner, "Unified platform for sellers of tools and equipment"

Topics of the session:

Market review of the electric tools. Analytics
State support of the branch
Localisation: strategy for the internal market
China - solution or new tasks?
Transformation in the retail sector - online or offline, strengthening the position of the marketplaces

Speakers:

Khairulla Jamaldinov, Head of the Machine Tool Industry Development Department, Ministry of Industry and Trade of the Russian Federation

Mikhail Vasiliev, President, Association of Trading Companies and Manufacturers of Power Tools and Small-scale Mechanization

Sergey Nazarov, Founder, Interskol brand

Viktor Kislitsyn, Deputy General Director, PJSC "Plant Fiolent"

Evgeny Kvasov, Head of the DIY category, Wildberries

Mikhail Nazarenko, Head of the Tools and Garden Department, Ozonn

Akin Türkoğlu, Secretary General, HISIAD

13:30 - 15:00

Practical session “Electric tool on the marketplaces. Challenges and growth opportunities in the market.”

Topics of the session:

Explosive growth of marketplaces in the pattern of Russian ecommerce
Key factors of high sales on marketplaces and a list of tasks that need to be solved on a daily basis
How tool manufacturers and sellers can scale up their business in 2023
How is the category of tools developing, and what do customers pay attention to on buying tools online?
How to promote your product offers on marketplaces?
Working strategies on the marketplaces, reviews and returns processing, unit economics and price formation

Session Moderator:

Anton Larin, CEO , XWAY

Speakers:

Rodion Stupin, Operating Director of the Maxmart B2B marketplace

Evgeny Razin, DIY Business Development Manager at Yandex.market

Alexander Ivanov, Head of the Tools category, Megamarket

Anton Baranov, Commercial Director, XWAY

Sergey Radygin, leading perfomance marketer, InSales

13:30 - 17:00

Conference by the Russian trademark INTERSKOL

(Venue – Conference Hall № 1, Pavilion № 1, Floor 2)

New products of the brand and promising developments. Unique technical solutions, innovative approaches to the design and production of power tools, gardening and power equipment, modern user support programs and other topical issues.

INTERSKOL_MITEX23_KONF copy.jpg

15:00 - 19:00

CLOSED EVENT

CAIMAN Efficiency X100. Season Premiere – Chainsaw Caiman Chenso

Caiman Dealer Event

Venue: the Marble Hall, Pavilion Forum

15:30 - 17:30

Discussion session "Is China unites and why do people buy the same screwdrivers?"

Topics of the session:

Main criteria for tool selection by the consumer and the seller
What is included in the concept "product"?
Are tools manufactured at the same factory are the same product?
Can tools made in China replace European and American brands?

Session Moderator:

Evgeny Liskin, Managing Partner

Speakers:

Ivan Alekseev, product manager, Elitpostavka (Elitech)

Sergey Nemkov, Marketing Director, Interskol

Oleg Sokolov, Category Director of CD Tool, Vse Instrumenti

Artem Fazil-Zadeh, Department Director of Development of categories, Vse instrumenti

Evgeny Volzhanin, Head of the Strategic Development Department, P.I.T.

Dmitry Pershin, , Head of the Internet Sales Department, Kress/Worx

8 November

10:30 - 17:00

Conference of Russian fastener suppliers

Venue: the Southern Hall, Pavilion Forum

Topics of the session:

Dynamics of fastener business development 2022-2023
The main challenges of the outgoing year and experience in overcoming them
Achievements worth noting
Vision of the trends in the fastening market
Growth directions for 2024

11:00 - 17:30

MITEX. DIY / Workshops

11:00 - 13:30

Conference “Russian electric tool and labour saving tools market. Current state and trends.”

Organiser: Association of trading companies and manufacturers of electric tools and labour saving tools

Topics of the session:

Russian market of electric tools, gardening equipment and SMM in Russia. Assessment of demand
Formation of logistics flows in the electric tools market
Estimating of growth prospects in the logistic market
Current trends in the development of the electric tools market

Session Moderator:

Mikhail Vasiliev, resident, Association of Trading Companies and Manufacturers of Power Tools and Small-scale Mechanization

Speakers:

Alexander Dolgorukov, Executive Director, RATPE Association

Viktor Kislitsyn, Deputy General Director, PJSC "Plant Fiolent"

Evgeny Liskin, Managing Partner, "Unified platform for sellers of tools and equipment"

Konstantin Nefedov, Project Manager, ARSENAL Group of Companies (DEVON brand)

14:00 - 14:30

STAVR brand competition with exclusive prizes

15:00 - 16:30

Expert session "Garden tools market. Volumes, growth rates and expert forecasts"

Topics of the session:

State and prospects of market development of garden equipment and electric tools
Pricing
Novelty products and trends in the garden tools market
Garden tool sales, demand and competitive position
Development of different sales channels

Session Moderator:

Alexey Mesnyankin, editor of specialized publications "Tools" and GardenTools

Speakers:

Andrey Kirichenko, Deputy CEO of PATRIOT

Konstantin Rudenko, Director of the Power Equipment Development Department, World of Tools

Alexander Goncharov, Head of the direction, Elite delivery

Evgeny Liskin, Managing Partner of the "Unified Platform for Sellers of Tools and Equipment"

Alexander Dolgorukov, Executive Director of the RATPE Association

16:30 - 18:00

Roundtable discussion "Challenges and prospects in the development of the electric tool market in the BRICS countries"

Topics of the session:

Technological changes in the industry: novelty products, innovations and growth opportunities
Confirming the production of electric tools in Russia: what are the challenges?
Pivot to the East. From theory to practice: quality proof, production auditing, finding a counterparty, local manufacturing content in China.
Co-operation and partnership - experience of technology exchange and knowledge transfer

Session Moderator:

Anastasia Valova, Managing Partner, Sinoruss Consulting

Speakers:

Oksana Polyanskaya, Head of the Single Window Center of ANO SOYUZEXPERTIZA CCI of the Russian Federation

Olga Matveychuk, Head of the Expert Activity Development Department, ANO SOYUZEXPERTIZA

9 November

11:00 - 12:30

Roundtable discussion “Welding. How has the DIY welding equipment market changed?"

Topics of the session:

Market demand - the line of work
Consumer behaviour - how are customer preferences changing?
Withdrawal of Western companies - what did 2023 show?
Welding equipment development trends and novelties
Selling welding equipment on marketplaces

Session Moderator:

Gennady Popov, Marketing Director, LLC "GC TSS"

Speakers:

Denis Zamyslov, Foxweld Development Director

Stanislav Gogolev, Head of the Wholesale Sales Department of AURORA Group (Eurotek Holding)

Roman Kostikov, Leading Product Manager of ELITECH equipment

11:00 - 17:30

MITEX. DIY / Workshops

13:00 - 14:30

Mitex Marketing.Trends in digital promotion 2023-2024. What tools should be used to promote goods online?

Topics of the session:

Top 10 promotional tools we use
Direct sales from video: will it work or not?
Video content. What to film? How to film? What language does your audience speak?
A secret from Alexander Grishaev for MITEX participants