Уважаемые посетители и экспоненты!

Выставка состоится!
Новые даты проведения: 10 - 13 ноября 2021 года
ЦВК «Экспоцентр». Павильоны 1 и «Форум».

2022

8 November

11:30 - 12:00
Grand opening of the MITEX exhibition
12:00 - 13:30
Plenary «Potential and opportunities for the development of the tools industry in the new economic environment»

List of Session Topics:

  • Power tool market overview
    Market analysis: pandemic, sanctions, withdrawal of companies from the Russian market
  • State support of the industry
  • Localization: domestic market development strategy
  • Challenges & opportunities: China - lifesaving or new challenges?
  • Transforming retail - online vs offline, strengthening of the marketplaces positions
  • Logistics: changing the structure of the international logistics, new trunk routes, parallel import
14:00 - 15:45
Round table «New reality of working at marketplaces. Perspectives and pitfalls»

List of Session Topics:

  • Explosive growth of marketplaces within the structure of Russian e-commerce.
  • Key drivers of strong marketplace sales and day-to-day challenges
  • How tool manufacturers and vendors can scale up in 2022
  • How does the tool market evolve and what the customer pay attention to when buying tools online?
  • How to promote your product on marketplaces?
  • Marketing Strategy, feedback and returns, unit economics and pricing

16:00 - 17:45
Round table "How to increase sales when the market crash? Sales of new product categories and customer sector development"

List of Session Topics:

  • Analysis of real-life tool manufacturers cases
  • Recommendations
  • Possible issues and mistakes

9 November

11:00 - 13:30
Conference «Russian market of power tools and means of small mechanization. State and prospects»

Session Organiser: Association of trade companies and manufacturers of power tools and means of small mechanization

List of Session Topics:

  • Assessment of power tools and garden equipment market development following the results of 9 months of 2022
  • Production prospects of «INTERSKOL» brand in the Russian Federation
  • «JSC «FIOLENT» plant» - current trends of development for national power tools manufacturer
  • Advantages of Kaliningrad Oblast in power tool manufacturing sector
  • Current issues of technical regulations in the power tools and garden equipment market in the Russian Federation
  • Changes in small mechanization market under present conditions
  • Power tools. Implementation of modern teaching methods in the educational process
14:00 - 15:30
Panel discussion « Garden Equipment Market. Trends and Novelties »

List of Session Topics:

  • The state and prospects of the garden equipment and power tools market
  •  Big brands withdrawal from the market under the sanctions pressure
  • Low-quality forgeries market entry
  • Pricing
  • Garden equipment market novelties and trends
  • Garden equipment sales, demand and competitive advantages
16:00 - 17:30
Round table «Tools as part of construction and repair services market»

List of Session Topics:

  • Statistics on tradesmen and job response, retrenchment?
  • Tools as a matter of professional pride, choice importance depending on the professionals
  • The value of the tool and what problems that could it solve
  • Distinctive features
  • Tool manufacturer certification
  •  Ways to promote the tools through professional communities
  • Wholesale - procurement clubs

10 November

11:00 - 12:30
Panel discussion «Import halts production? Where to put a comma and other relevant questions of logistics, supply and sales»

List of Session Topics:

  • New logistics
  • Supply issues in an unstable situation
  • Finding and selecting new suppliers
  • Quality control

13:00 - 14:30
Prestige of trade jobs. Why is it important to raise the professionalism of tradesmen right now?

List of Session Topics:

  • Connection between secondary vocational education and business
  • Problems and prospects of secondary vocational education
  • Rise in trades jobs
  •  Professional retraining
15:00 - 15:30
Digital sector in times of change. New ways to promote the brand

List of Session Topics:

  • Analysis of the situation in the digital market after late February 2022, which content distribution channels enrolment has declined and which became more popular, statistics
  • Why developing your channels is more profitable and more promising. Real cases
  • What's up with YouTube, is Rutube still in the game, what should you do with TikTok
  • Old but gold: about advertising in VK and Odnoklassniki
  • Phenomenon of the Telegram: messenger/social network, opportunities for promotion
  • Yandex Zen - the ups and downs of the feed, what's now
  • New Russian social networks: does posting there make any sense
  • Smart promotion strategy. What resources have to be utilized
15:40 - 16:30
Proactive approach to B2B sales under uncertainty

List of Session Topics:

  • psychology of personal efficiency
  • customer segmentation principles
  • target client audit and sales development planning

11 November

11:00 - 12:15
Presentation session «MITEX. New and Progressive. Modern technologies for construction »

List of Session Topics:

  • Features of welding equipment for beginners. New product lines
  • Industrial exoskeletons - optimization of production processes
  • Simple equipment for complex construction tasks
12:30 - 14:00
Workshop «Expansion of sales markets and procurement channels of industrial companies and measures of state support of SME entities»

List of Session Topics:

  • Overview of SME Corporation support measures for industrial companies
  • Expanding the market for SME entities
  • Cooperation of SMEs with foreign companies

Our partners

Strategic Partner - The Association of trading organizations and manufacturers of power tools and small machinesРАТПЭ

Sturmtools
Energomash
Litopt
Condtrol
Kolner
STAVR
Interskol
Metabo
Fiolent
Lit traiding
Patriot
MachineStore
UralOptInstrument

Генеральный спонсор выставки

Caiman
РЕКЛАМА