Business program 2022

List of Session Topics:

• Power tool market overview
  Market analysis: pandemic, sanctions, withdrawal of companies from the Russian market
• State support of the industry
• Localization: domestic market development strategy
• Challenges & opportunities: China - lifesaving or new challenges?
• Transforming retail - online vs offline, strengthening of the marketplaces positions
• Logistics: changing the structure of the international logistics, new trunk routes, parallel import

List of Session Topics:

• Explosive growth of marketplaces within the structure of Russian e-commerce.
• Key drivers of strong marketplace sales and day-to-day challenges
• How tool manufacturers and vendors can scale up in 2022
• How does the tool market evolve and what the customer pay attention to when buying tools online?
• How to promote your product on marketplaces?
• Marketing Strategy, feedback and returns, unit economics and pricing

List of Session Topics:

• Analysis of real-life tool manufacturers cases
• Recommendations
• Possible issues and mistakes

Session Organiser: Association of trade companies and manufacturers of power tools and means of small mechanization

List of Session Topics:

• Assessment of power tools and garden equipment market development following the results of 9 months of 2022
• Production prospects of «INTERSKOL» brand in the Russian Federation
• «JSC «FIOLENT» plant» - current trends of development for national power tools manufacturer
• Advantages of Kaliningrad Oblast in power tool manufacturing sector
• Current issues of technical regulations in the power tools and garden equipment market in the Russian Federation
• Changes in small mechanization market under present conditions
• Power tools. Implementation of modern teaching methods in the educational process

List of Session Topics:

• The state and prospects of the garden equipment and power tools market
•  Big brands withdrawal from the market under the sanctions pressure
• Low-quality forgeries market entry
• Pricing
• Garden equipment market novelties and trends
• Garden equipment sales, demand and competitive advantages

List of Session Topics:

• Statistics on tradesmen and job response, retrenchment?
• Tools as a matter of professional pride, choice importance depending on the professionals
• The value of the tool and what problems that could it solve
• Distinctive features
• Tool manufacturer certification
•  Ways to promote the tools through professional communities
• Wholesale - procurement clubs

List of Session Topics:

• New logistics
• Supply issues in an unstable situation
• Finding and selecting new suppliers
• Quality control

List of Session Topics:

• Connection between secondary vocational education and business
• Problems and prospects of secondary vocational education
• Rise in trades jobs
•  Professional retraining

List of Session Topics:

• Analysis of the situation in the digital market after late February 2022, which content distribution channels enrolment has declined and which became more popular, statistics
• Why developing your channels is more profitable and more promising. Real cases
• What's up with YouTube, is Rutube still in the game, what should you do with TikTok
• Old but gold: about advertising in VK and Odnoklassniki
• Phenomenon of the Telegram: messenger/social network, opportunities for promotion
• Yandex Zen - the ups and downs of the feed, what's now
• New Russian social networks: does posting there make any sense
• Smart promotion strategy. What resources have to be utilized

List of Session Topics:

• psychology of personal efficiency
• customer segmentation principles
• target client audit and sales development planning

List of Session Topics:

• Features of welding equipment for beginners. New product lines
• Industrial exoskeletons - optimization of production processes
• Simple equipment for complex construction tasks

List of Session Topics:

• Overview of SME Corporation support measures for industrial companies
• Expanding the market for SME entities
• Cooperation of SMEs with foreign companies