Уважаемые посетители и экспоненты!

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Новые даты проведения: 10 - 13 ноября 2021 года
ЦВК «Экспоцентр». Павильоны 1 и «Форум».


8 November

11:30 - 12:00
Grand opening of the MITEX exhibition
12:00 - 13:30
Plenary «Potential and opportunities for the development of the tools industry in the new economic environment»

List of Session Topics:

  • Power tool market overview
    Market analysis: pandemic, sanctions, withdrawal of companies from the Russian market
  • State support of the industry
  • Localization: domestic market development strategy
  • Challenges & opportunities: China - lifesaving or new challenges?
  • Transforming retail - online vs offline, strengthening of the marketplaces positions
  • Logistics: changing the structure of the international logistics, new trunk routes, parallel import
14:00 - 15:45
Round table «New reality of working at marketplaces. Perspectives and pitfalls»

List of Session Topics:

  • Explosive growth of marketplaces within the structure of Russian e-commerce.
  • Key drivers of strong marketplace sales and day-to-day challenges
  • How tool manufacturers and vendors can scale up in 2022
  • How does the tool market evolve and what the customer pay attention to when buying tools online?
  • How to promote your product on marketplaces?
  • Marketing Strategy, feedback and returns, unit economics and pricing

16:00 - 17:45
Round table "How to increase sales when the market crash? Sales of new product categories and customer sector development"

List of Session Topics:

  • Analysis of real-life tool manufacturers cases
  • Recommendations
  • Possible issues and mistakes

9 November

11:00 - 13:30
Conference «Russian market of power tools and means of small mechanization. State and prospects»

Session Organiser: Association of trade companies and manufacturers of power tools and means of small mechanization

List of Session Topics:

  • Assessment of power tools and garden equipment market development following the results of 9 months of 2022
  • Production prospects of «INTERSKOL» brand in the Russian Federation
  • «JSC «FIOLENT» plant» - current trends of development for national power tools manufacturer
  • Advantages of Kaliningrad Oblast in power tool manufacturing sector
  • Current issues of technical regulations in the power tools and garden equipment market in the Russian Federation
  • Changes in small mechanization market under present conditions
  • Power tools. Implementation of modern teaching methods in the educational process
14:00 - 15:30
Panel discussion « Garden Equipment Market. Trends and Novelties »

List of Session Topics:

  • The state and prospects of the garden equipment and power tools market
  •  Big brands withdrawal from the market under the sanctions pressure
  • Low-quality forgeries market entry
  • Pricing
  • Garden equipment market novelties and trends
  • Garden equipment sales, demand and competitive advantages
16:00 - 17:30
Round table «Tools as part of construction and repair services market»

List of Session Topics:

  • Statistics on tradesmen and job response, retrenchment?
  • Tools as a matter of professional pride, choice importance depending on the professionals
  • The value of the tool and what problems that could it solve
  • Distinctive features
  • Tool manufacturer certification
  •  Ways to promote the tools through professional communities
  • Wholesale - procurement clubs

10 November

11:00 - 12:30
Panel discussion «Import halts production? Where to put a comma and other relevant questions of logistics, supply and sales»

List of Session Topics:

  • New logistics
  • Supply issues in an unstable situation
  • Finding and selecting new suppliers
  • Quality control

13:00 - 14:30
Prestige of trade jobs. Why is it important to raise the professionalism of tradesmen right now?

List of Session Topics:

  • Connection between secondary vocational education and business
  • Problems and prospects of secondary vocational education
  • Rise in trades jobs
  •  Professional retraining
15:00 - 15:30
Digital sector in times of change. New ways to promote the brand

List of Session Topics:

  • Analysis of the situation in the digital market after late February 2022, which content distribution channels enrolment has declined and which became more popular, statistics
  • Why developing your channels is more profitable and more promising. Real cases
  • What's up with YouTube, is Rutube still in the game, what should you do with TikTok
  • Old but gold: about advertising in VK and Odnoklassniki
  • Phenomenon of the Telegram: messenger/social network, opportunities for promotion
  • Yandex Zen - the ups and downs of the feed, what's now
  • New Russian social networks: does posting there make any sense
  • Smart promotion strategy. What resources have to be utilized
15:40 - 16:30
Proactive approach to B2B sales under uncertainty

List of Session Topics:

  • psychology of personal efficiency
  • customer segmentation principles
  • target client audit and sales development planning

11 November

11:00 - 12:15
Presentation session «MITEX. New and Progressive. Modern technologies for construction »

List of Session Topics:

  • Features of welding equipment for beginners. New product lines
  • Industrial exoskeletons - optimization of production processes
  • Simple equipment for complex construction tasks
12:30 - 14:00
Workshop «Expansion of sales markets and procurement channels of industrial companies and measures of state support of SME entities»

List of Session Topics:

  • Overview of SME Corporation support measures for industrial companies
  • Expanding the market for SME entities
  • Cooperation of SMEs with foreign companies

Our partners

Strategic Partner - The Association of trading organizations and manufacturers of power tools and small machinesРАТПЭ

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