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Post Release

11th Moscow International Tool Expo MITEX 2018

The 11th edition of the Moscow International Tool Expo MITEX 2018, a landmark event in the Russian tool industry took place on 6-9 November 2018 in “Expocentre Fairgrounds”.

MITEX 2018 was organized by “Euroexpo” and supported by the Russian Union of Industrialists and Entrepreneurs, Chamber of Commerce and Industry of the Russian Federation, German Tool Manufacturers Association (FWI). The Strategic Partner of the exhibition was the RATPE Association of Trading Companies and Manufactures of Power Tools STIHL Group was the General Sponsor of MITEX 2018 for the second year in a row. STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture as well as for garden and landscape maintenance, and the construction sector.

MITEX is the only tool exhibition in Russia and the CIS countries, and the major tool exhibition in the Eastern Europe that has obtained the status of UFI Approved Event, as well as the sign the Russian Union of Exhibitions and Fairs.

At the official opening ceremony of MITEX 2018 Dmitry Nikitin, the deputy director of the Machine Tool and Investment Engineering Department of the Ministry of Industry and Trade of the Russian Federation stressed that such events were very important for the whole industry, since the general state of industrial manufacturing in the country depended on their development and modernization“.

Vladimir Bannikov, the deputy chairman of exhibition commission of the Russian Union of Industrialists and Entrepreneurs welcomed the exhibitors and guests of the show and underlined the consistently high level of the event organization. Boris Goldstein, President of the RATPE Association noted that the MITEX exhibition was the major tool event in Russia, and growth both in size and exhibitor number proof this fact. “Success in business dependents on personal contacts on 50%, and from this point of view, MITEX is the ideal place to make such contacts.”

MITEX 2018 exposition

Over 470 leading manufacturers and suppliers of tools, equipment and technology from 21 countries took part in MITEX 2018. Covering a total area of over 19,800 sq. m, the show represented hand, electric and petrol-powered tools, equipment and devices for various sectors of the national economy and craftsmen, gardening tools, welding equipment and consumables, metalworking and installation tools, work clothing, personal protective equipment and much more.

21,178 visitors attended the show during the 4 exhibition days.

All exhibition days the participants conducted productive business negotiations at the exhibitor stands, participated in the substantive discussions in the seminars halls, and presented new technologies and tools in the demo zones.

The regular MITEX exhibitors made the core group of the show: STIHL, 220 Wolt, Einhell, FLEX-Elektrowerkzeuge GmbH, GERMANS BOADA S.A. Rubi, Greenworks, KNIPEX-WERK, Kolner, Metabo, PATRIOT, Rebir, Stabila, Stanley Black & Decker, Sturm, Wald, Vneshtehkontrakt, Gedore, Tool Centre, Drilltechservice, Interskol, Kalibr, LIT Trading, TD Pride, Stavr, TMK, OptTorg, Uraloptinstrument, Hikoki Power Tools Rus, Tsentrinstrument and other companies. The exhibitors presented new tools and equipment, as well as special offers during four exhibition days for the visitors only.

The companies from Germany, Taiwan and China demonstrated their products and services at national collective expositions, bringing together over 270 exhibitors. A complete list of exhibitors is available on the MITEX official website www.mitexpo.ru.

The Conference “Russian Market of Power Tools and Labour Saving Devices: Present State and Prospects” took place within the exhibition. The Conference was organized by RATPE Association, the MITEX Strategic Partner jointly with “Euroexpo”, the MITEX organizer. Over 150 tool industry specialists took part in the Conference.

The questions discussed at the Conference covered the most topical topics of the tool industry. Boris Goldstein, President of the RATPE Association, opened the Conference and welcomed the participants. Alexander Dolgorukov, chairman of the marketing committee of the RATPE Association, provided a detailed overview of Russian market of power tools, gardening equipment and labour saving devices in the current year.

Sergey Nazarov, general director of Interskol, made a report on the “Forecast of the Russian power tools market development”, and Alexander Hernandez, CEO at Andreas STIHL Marketing, raised the topic of transparency increasing in the gardening equipment market.

Among the Conference speakers there were Victor Kislitsyn, Deputy General Director of JSC “Fiolent”, Alexander Andreev, the marketing director of Hikoki Power Tools Rus, Mikhail Vasilyev, the director of the “International Market Institute” research centre. The Conference participants discussed the latest market trends in the tool industry and the most pressing issues, including the Russian manufacturers activities under the pressure of the ever-increasing sanctions, how to solve problems with unfair payers and suppliers, the impact of the economic potential on the consumer demand of the power tool market in the Russia’s regions.

Exhibitor reviews

The reviews of MITEX 2018 exhibitors and visitors show how interesting and relevant was the exhibition for the whole industry.

Alexander Hernandez, CEO at Andreas STIHL Marketing, General Sponsor of MITEX

“We participate as the general sponsor of the exhibition for the second time. We were very pleased with the last year results. We see that the exhibition becomes more interesting. No matter how internet technologies evolve today, the exhibition gives an unforgettable feeling: you can take a tool in your hands and talk with the person who produces and sells this tool. In addition, for many people in Russia this is one of the few opportunities to speak personally with people they do business with throughout the year. It is very important for the professionals from all over Russia”.

Dmitry Sapegin, general director of TK INTEK (STABILA)

“We launched cooperation with very large companies such as Kuvalda and vseinstrumentu.ru at MITEX exhibition. They became our partners and we work with them thanks to the exhibition”.

Konstantin Shorin, head of marketing department of Metabo Eurasia Ltd

“MITEX is a unique exhibition, as it is attended by the 2 main groups of visitors: those who use the tool in their work, and those with whom we contact every day — professional power tool sellers who come to our stand from all over the country. We are here to make our brand more popular and more famous in Russia, to consolidate and support the business relationship that we already have. MITEX is visited by the representatives of companies that we do not work with for various reasons anymore. And sometimes breakthroughs happen at the exhibition. The direct contacts between the tool business management and brand representatives help to resolve many issues faster and more efficiently”.

Stanislav Zavizion, Regional Manager for Russia and CIS countries Ruco GmbH

“We have been participating in the MITEX exhibition since its very first edition. We consider this exhibition as the main trade show in Russia, in which we participate individually as Ruco GmbH. We will try to participate in the show in the future”.

Alexey Orlov, executive director of Lit Trading

“For us MITEX exhibition is an opportunity to meet with our trading partners. We do not work with the end users, but through contacts with our trading partners we would like to convey information about our products to anyone who use it in their work. We did our best to have only one exhibition in the industry: this is very efficient for both exhibitors and visitors. Therefore, we consider this project our brainchild as well, and we always ready to participate in the show. For everyone who works with tools and who sells them, MITEX exhibition is a unique opportunity to see everything what happens in Russia. The best of the best companies, the best of the best offers are all here! ”

See you at the 12th Moscow International Tool Expo MITEX-2019 that will be running on 5-8 November 2019 in “Expocentre Fairgrounds”!

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