MITEX-2010 Press-release

Back to the list

MOSCOW INTERNATIONAL TOOL EXPO (MITEX), a leading tool exhibition of Russia and CIS, will take place in CEC Expocentr (pavilion No.2) on the 9th -12th November 2010.

This year more than 300 exhibitors from 12 countries of the world are taking part in the exhibition: Russia, Poland, Germany, France, China, Taiwan, India, Italy, Ukraine, Belarus, Latvia, Sweden, and Japan.

Total fairground area– 16 000 sqm

Venue: Moscow, Central Exhibition Complex Expocentr Krasnaya Presnya, pavilion No.2, open exhibition areas

Date: on the 9th -12th November 2010

Promoter: EUROEXPO exhibition company, one of the leaders of Russian exhibition business, a member of the Global Association of the Exhibition Industry UFI, Russian Union of Exhibitions and Fairs, Moscow Chamber of Commerce and Industry.

Business support:

Official sponsor of the exhibition – Interskol, Russian leader in the electric tools production

MITEX is the main exhibition of the tool industry in Russia.

Dynamics of development of the instrument market gives evidence of a fast-paced recovery of this industry after the crisis. Plants and companies not only expand a production range of tools but also care about their ergonomic properties and durability. The major producers and suppliers of construction tools, power facilities and gardening equipment will demonstrate their achievements and unique developments at the MITEX-2010 exhibition.

Among the MITEX-2010 exhibitors there are be such leaders of this industry as TTI Russia company, AMIDA/ SPARKY, BLACK&DECKER, BRIGADIER TECHNOLOGIES, CORDOBA AET, INSTRUMENT DWT, Interskol, Karcher, LIT, Metabo, A-CLASS GROUP, VALD, CENTER OF TOOL TRADE (Tsentr Instrumentalnoy Torgovli), 3М RUSSIA, NORTHWEST TRADING HOUSE (Severo-Zapadniy Torgoviy Dom), INFRACOM, GERMAN TOOLS, SHTURM, S-N-C EUROPE, HITACHI, DIOLD, ANCOR HUSQVARNA, VNESHTECHKONTRAKT, GLOBAL GARDEN PRODUCTS, etc.

A business program of the forthcoming exhibition includes the RATPE Conference "Russian market of the electric tools and ways of overcoming the crisis" which will be held on the 10th of November since 10:30 a.m. to 1:30 p.m. in a press-hall of the CEC "Expocentr" conference center. Leading specialists in the sphere of tools and equipment will discuss the situation in the construction industry of Russia, customs regulation, particularities of standardization and certification of products within the Customs Union and other topical issues.

The exhibition promoter, EUROEXPO company, together with "Mokselle Group" agency will hold seminars for specialists at the exhibition – "Secrets of new clients attraction to your shop" and "How to increase sales of a large wholesale company" where visitors of the exhibition will be able to receive information about basic principles of the sales increase, motivation system of shop-assistants, efficient scheme of sales, methods of advertising on the Internet and many other things.

ProfiToolInfo.ru information industrial portal will also present an education program: at the "Brands, trade marks and their management" seminar visitors will be informed of the effective work with a brand and trademark portfolio, and main tendencies of the world brands development.

Association of enterprises of the climate industry uniting around 100 professional companies will present "The University of Climate", an exposition of the Education and Consulting Center APIK. Those who wish to complete their training with a specialization demanded in the climate industry will be able to get familiar with programs, apply for education and have the opinion of specialist of the Center. A special offer is available at MITEX: everybody who applies for education during an exhibiting period will receive a 10 per cent discount. Presentations of the most popular education programs will take place in the conference-hall of the Exhibition business center on the 11th of November in 11:00 a.m. and 1:00 p.m., which are "Education and advanced training of assemblers in installation of conditioning systems and ventilation" and "Education and advanced training of specialists in service maintenance of refrigerating systems".

Moreover, visitors of the exhibition will get consultation on woodworking from "WoodMaster" magazine, and will be able to take part in competition held by TM Carbon "Opportunities of a pneumatic tool", take part in the events for forestry organized by the Center of a legal support of the Russian gardener, see shows, presentations and workshops of leading producers and dealers of tools.

This year, a special exposition of design and construction self-regulatory organizations will be organized, where information about more than 2500 design and construction organizations operating in Russia will be presented. A special exposition provided its participants with a unique opportunity to get first-hand information of their target audience with the purpose to promote their products. i.e. different kinds of tools.

The most interesting innovation in the exhibition program is a project called "MITEX Demonstration Area" in which companies will be able to present their products at the specially equipped exposition and visually demonstrate their advantages. So far the participants of the project are such major players of the market as GERMAN TOOLS, INTERSKOL, 3М RUSSIA, CORDOBA AET, TM OMBRA and TTI Russia company.

Corporate social responsibility is a significant aspect of the MITEX policy, therefore, this year it will continue a good tradition of supporting children from bad families who live in the rehabilitation centre Vdohnovenie, which will be a charity event "MITEX for kids!" Such companies as Interskol, Black & Decker, Karcher, DWT, Garden Trading, Ombra, Wood Мастер, Sparky Group, TC Konakovo, Simbirsk-Crown, Global Garden Products, Drel’ Do Dyr Magazine will take part in the event. Participating companies of the exhibition will grant tools, subscriptions to the informative magazines, and provide children with financial support.

This year, the main purpose of MITEX exhibition promotion is to increase a qualitative scope of visitors. An advertizing campaign of the exhibition is aimed to attract representatives of the retail and wholesale trade, employees (decision makers) of woodworking enterprises, forestries, housing and public utilities, design and construction organizations. An advertizing campaign includes:

• Active promotion of the exhibition official website www.mitexpo.ru;
• Contextual advertising;
• Delivery of complimentary tickets according to the unique visitors base of Euroexpo (40 000 of addresses);
• Courier delivery of information and invitations to design and construction self-regulatory organizations;
• Distribution of complimentary tickets at the major construction markets of Moscow;
• Regular issue of «MITEX news» bulletin developed together with the publishing house "Potrebitel", distributed through Moscow and regional retail tool stores.
• MITEX-2010 will allow its participants to meet representatives of their target group, understand its demands, interests, actual solvency and willingness to purchase services and products, and let its visitors get to know new tendencies of the market, products and technologies and prevent from purchasing forgery and infringing goods.

Admission to the exhibition by a visitor’s badge is free. To obtain a badge it is necessary to fill in a registration form at www.mitexpo.ru or at any entrance to Expocentr on the 9th -12th November.

We are waiting for you at the MITEX-2010 exhibition, on the 9th - 12th
November 2010 in Expocentr Krasnaya Presnya, pavilion No.2!

Back to the list